PRIVACY POLICY

(VLCTY Brands — Lead & Website Data Policy)

Effective Date: March 18, 2026

VLCTY Brands (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through this website.

This Privacy Policy describes how we collect, use, disclose, and manage personal information in accordance with applicable laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

1. Categories of Personal Information We Collect We may collect the following categories of personal information (as defined under California law) in the preceding 12 months:

A. Identifiers

  • Name 

  • Email address 

  • IP address 

B. Commercial Information

  • Company name 

  • Website or marketplace presence 

  • Revenue ranges or operational details 

C. Internet or Network Activity

  • Browser type 

  • Pages visited 

  • Interaction with our website 

D. Other Information You Provide

  • Any additional information voluntarily submitted through forms or communications 


2. Purposes for Collecting Personal Information

We collect and use personal information for the following business purposes:

  • To respond to inquiries and communicate with you 

  • To evaluate potential business relationships or partnerships 

  • To operate, maintain, and improve our website and services 

  • To analyze usage and enhance marketing effectiveness 

  • To ensure security and prevent fraud 

3. Categories of Sources We collect personal information from:

  • You directly (e.g., form submissions) 

  • Your device or browser (automated collection technologies) 

4. Disclosure of Personal Information We may disclose personal information to the following categories of third parties for business purposes:

  • Service providers (e.g., CRM systems, email platforms, analytics providers) 

  • Contractors assisting with website operations or communications 

These parties are contractually obligated to use personal information only for specified purposes and to maintain its confidentiality.

5. Sale or Sharing of Personal Information We do not sell personal information.

We do not share personal information for cross-context behavioral advertising as defined under California law.

6. Sensitive Personal Information We do not use or disclose sensitive personal information for purposes other than those permitted by California law.

If sensitive personal information is collected, it will only be used as reasonably necessary to provide services or as otherwise permitted.

7. Cookies and Tracking Technologies We may use cookies and similar technologies to:

  • Understand website usage 

  • Improve functionality and user experience 

You may control cookies through your browser settings.

We recognize and honor Global Privacy Control (GPC) signals where required by law.

8. Data Retention We retain personal information only for as long as reasonably necessary to:

  • Fulfill the purposes described in this policy 

  • Comply with legal obligations 

  • Resolve disputes and enforce agreements 

Retention periods are determined based on the nature of the information and the purposes for which it is processed.

9. Data Security We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the internet or electronic storage is completely secure.

10. Your California Privacy Rights If you are a California resident, you have the following rights:

  • Right to Know: Request disclosure of categories and specific pieces of personal information collected 

  • Right to Delete: Request deletion of your personal information 

  • Right to Correct: Request correction of inaccurate personal information 

  • Right to Data Portability: Receive your personal information in a usable format 

  • Right to Opt-Out: Opt out of the sale or sharing of personal information (we do not sell or share data) 

  • Right to Limit Use of Sensitive Personal Information (if applicable) 

  • Right to Non-Discrimination: You will not be discriminated against for exercising your rights 

11. Exercising Your Rights To submit a request, you may contact us using one of the methods below:

We may need to verify your identity before processing your request.

Authorized agents may submit requests on your behalf, subject to verification requirements.

12. Updates to This Policy We update this Privacy Policy at least once every 12 months or as required by law.

The updated version will be posted on this page with a revised effective date.

13. Contact Information If you have questions about this Privacy Policy or our privacy practices, you may contact us at:

Email: privacy@vlctybrands.com

14. Additional Information This website is intended for business inquiries only. We do not offer direct transactional eCommerce services through this website.

VLCTY Brands partners exclusively with select brands and does not offer transactional ecommerce services through this website.